Joules | Hello May!

With flowers blooming at every turn and birds singing in the trees, we’re returning to our roots with days spent wandering in nature. Go on, leave your troubles at the front door and head off to explore the best the outdoors has to offer with a keen sense of adventure (and maybe a map!).

Our latest collection lets you do just that, with prints inspired by British flora & fauna and long afternoons spent basking in the sun.

A woman wearing a white tee and denim shorts and a man wearing a striped tee.

White plimsoles and a sun hat. A round straw bag.

A woman wearing a sun hat and a long striped black and white dress.

Two girls on a beach wearing joules clothing.

A girl holding blue sandals with mermaids on. A childs sun hat with a teddy bear face on it.

See the full collection in store now.

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